Soma was born one dark and stormy San Francisco night at a dinner party. Unwilling to place a cheap plastic "other brand" water filter on his nicely set table, Mike decided to pour the filtered water into a glass wine decanter. Good idea, Mike.
Unfortunately (or fortunately) as he did, the lid of the water pitcher fell off, causing water to gush all over the kitchen floor.
As he cleaned up the mess, he thought, “Why can’t someone create a water filter that’s beautifully designed, easy to use, and made of sustainable materials?”
The clouds parted. A company was born.
The rest is water under the bridge.